I am back blogging. It was an easy decision now that Mike Huckabee isn't running for President. I have the time and I can comment almost freely on what I see happening online during the GOP presidential primary from the perspective of having done it before in 2008. And I have definite ideas about what we should and shouldn't be doing as a party while we chase Obama's online team.
To start here are some quick first impressions on a few of the GOP websites:
Tim Pawlenty: Campaign team took a risk building website around gamification tool Multiply. It's definitely the most interesting thing GOP field has tried so far. Emails have been boring. Web videos make for great movie trailers but that usually means the movie sucks.
Ron Paul: Innovation and energy from 2008 is gone. They will put up a big number for June 30 fundraising report but that's not because of what they are doing online. All of the energy is outside the campaign and they have done a poor job to date of reflecting it on Facebook, website, Twitter.
Mitt Romney: Launched exploratory with a simple splash page that was clean and boring. Kicked off the campaign with a bigger version of this. Competent team that is unlikely to innovate. Their grassroots dashboard system MyMitt needs work, a lot of it.
Newt Gingrich: The best thing his online team does is retweet supporters messages.
Will blog about the others with another post coming soon.
0 comments:
Post a Comment